Environmental design for LA Center a mixed-use development in the heart of downtown Los Angeles. The property consists of two residential towers, a shopping and entertainment pedestrian areas and a hotel. One side of the property faces the entertainment district and the other faces the residential zone. This project's challenge was it needed a signage system that could bridge to the districts and strict signage code requirements. The solution: bright + lively "digital" zone on the entertainment side, clean + simple "analog" zone on the residential side, and a central "binary" zone featuring vertical green spaces and public art installation of a binary clock made from floating orbs of light. Additional areas that counted toward a public art requirement include a "pixel" step-activated floor installation, larger than life LED screens installed along the entirety of the city block, and multiple "pixel" LED screens at key opportunities around the property.
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environmental design, EGD, digital signage, wayfinding, public art, art installation, unique solutions, design challenges, analog, binary, digital, Los Angeles