Concept design work for Paseo Interlomas a multi-million dollar shopping complex with cinema, anchor tenants, ice rink and more in Mexico City, Mexico. Project Identity Monument designed to be larger than life destination icon viewed from multiple highways surrounding the property. Organic curves, mix materials and textures used within the sign family pushed the boundaries of fabrication techniques. 
environmental graphic design, mix materials, texture, human scale, fabrication, lighting design, directional signage, wayfinding, illuminated, Mexico City

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